Recently in June 2026, I partnered with BreadTalk IHQ to bring a balloon pop-up to their outdoor event space at Tai Seng. The activation drew a strong crowd across all four Saturdays, with families and kids coming down to redeem balloon sculptures with every $20 spent at BreadTalk IHQ, or pick up a walking balloon animal from the mini animal farm for just $5. It was one of those collaborations that brought genuine joy to the mall and proved that simple, hands-on experiences still draw people in.